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We kicked off the summer with a Million Thank-Yous tour that brought the message to the masses at NASCAR races, country music concerts, and other popular festivals & celebrations across the country.
At every event, M&M's A Million Thank-Yous pavilion gave people a chance to share their own personalized appreciation for the troops in a myriad of ways: from a video kiosk, to selfie and note writing stations, and even a care package assembly l
Big, boldly branded POS and packaging brought the promotion in-store with a star-spangled twist.
Shared posts tagged with #SayThanksWithM were aggregated into an American flag digital mosaic, and each tile could be opened to view the individual message, picture or video within. A searchable field made it easy for users to find their post amon
The program far exceeded projected sales goals. But in the end, it it all came down to this- Well over a million pounds of sweet treats, along with notes from home, and care packages from Operation Gratitude were sent to service men and women all ov
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